Different business users from different sectors needs their URL to be friendly to remember. Adding DNS name to the Spotfire URL with the help of Load Balancers and renewing in Certificates will just create a new new name to already existing Spotfire URL.
Case:
In the same Spotfire server(spotfire.domain.net)
RealEstate Business Group needs friendly URL to be: realestate.domain.net
Finance business Group needs friendly URL to be: finance.domain.net
It is simple to create DNS names using load balancers by adding alias names to the actual spotfire server(spotfire.domain.net). But this will not satisfy the users until the end-Point URL supports multiple alias names as mentioned above.