Today we can change the display name of a data column from its properties (Data > Column Properties). However the original name of the column is still used for automatic column matching when doing Add Rows operations - not the display name - because the display name is applied to the resulting data table while the Add Rows operation is applied to the underlying data source.
To truly rename a column (ExternalName), we need to perform a Transform Data operation which could be cumbersome for users. We need an easier way to directly rename a data column at the data source level.