The column type for 'Link' is handy to build a destination URL but in many cases, it is a GUID to a target system (Think SF id). This link to SF from this ID as a clunky ugly non-friendly, non-intuitive, non-descriptive result.
The column name can be set as 'Link to SF Case/Order' to help but the data in the column still shows as a linked id.
Imagine if on the column properties, we could define as 'Link' and enter link URL + parameter and ALSO set 'Display Name' as one of the following.
(Most basic option to most complex to implement I guess)
'Some text' or
Select a column or
Use the formula editor
Used to define the display link name based on column or document properties.